Food Lighting The way that food products are marketed has been transformed and become more sophisticated over the years. Nowadays the end consumer weighs up both the product and the shopping space with a critical eye. The right lighting is crucial in this aspect.
When lighting food products, the choice involves two aspects: providing the best conditions for conservation/food safety and being able to show consumers the best qualities of the fresh produce, highlighting characteristics, pleasant appearance, colour, texture, etc.
Careful lighting can directly boost sales if it manages to put across this perception of quality to the customer